Monday, December 13, 2010

Name is Enough...



Counted amongst Jaipur’s oldest jewellery houses, Birdhichand Ghanshyamdas has crafted classical jewellery and has earned for itself the reputation of being a luxury jeweler. With its constant refinement and reinvention, has kept itself youthful and contemporary. With ‘Adrishya’, its new range of jewellery with the technique of ‘hiding the gold thus enabling the precious stones to be visible, the jeweler has showed its habit of bestowing the customers an alluring touch. Along with the new line of ‘Adrishya’, Birdhichand Ghanshyamdas will be exhibiting a wide range of Kundan-Meena bridal jewellery, thick rustic armlets, towering rings, and much more at the 8th Jaipur Jewellery Show, a four day jewellery show starting from 24th Dec, 2010.

Thursday, December 9, 2010

Wedding Season, just a Reason

Weddings, the bright events, filled with ritual and celebration, are incomplete without the spark of alluring jewellery. Matching jewels with the bridal dress, gold necklaces with diamonds studded in them, the Kundan Meena jewellery for engagement party are some of the glimpses from a bride’s thoughts crowding her mind. Birdhichand Ghanshyamdas provides you with the attractive and heart stealing jewellery for weddings, brides, mehendi functions and parties.
The wide range of traditional and modern jewellery with intricately woven design gives you the reason to appear at the store. Our new collection ‘Adrishya’ has the excellence to extend the prettiness of the newly wed bride as the time passes by.
The brides getting married must have fantasized a lot about their marriage and jewellery comes on the top of their thoughts. Birdhichand Ghanshyamdas can assure you of turning your fantasized thoughts to be real and alive.

Wednesday, November 17, 2010

"Adrishya" Allure of the invisible jewellery

We are thrilled to launch Adrishya, our new collection of diamond jewellery. The creations here are all about the glamour of precious stones, with no visible gold.  ‎"Adrishya" The name envelopes golden jewellery bedecked with precious stones but without the gold visible at all. In this collection the poetry of nature remains a constant theme.

The motivator for this collection was that we wanted to create a jewellery with the theme close to nature.
The first thing you will notice about any Adrishya design is the seamless stack of precious stones with no visible gold between each stone. This creates the beautiful effect of the beauty of the designs by these precious stones. 

In terms of aesthetics, this style has clean, crisp lines, and a serene, radiant look that exudes sophistication and class. Some are brilliant for soirees and formal occasions, while others are great as casual everyday diamond jewellery, but with a much more oomph. The collection has designs to go with traditional outfits, though most are quite versatile and can be worn with just about anything.

In terms of value, the Adrishya style conjures up the visual effect of precious stones, kundan and pearls using tightly set smaller diamonds.

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Adrishya is mostly inspired designing, clever crafting and lots and lots of value thinking. We love it, and would love to hear your views.

Thursday, October 21, 2010

Diamonds are my Best Friends ♥ ♥ ♥

The world’s love of diamonds had its start in India. Its recorded that the first men to know diamonds where dravidians of India. They found it seven or eight centuries before Christ and two or three centuries before Buddha.

There is no other gemstone quite like a diamond. It is found in the most remote places on earth, and the fact that it forms at all is something of a miracle. It takes about one ton of rock to recover less than half a carat of rough, making diamond one of the rarest and most desired gemstone in the world. A diamond is a testament of endurance and strength- and not surprisingly, the ultimate symbol of love. Every diamond is unique. Each reflects the story of its arduous journey from deep inside the earth to cherished object of adornment.

“… It is nice to have so many people in love with diamonds today, but it is also important to take them seriously. The best way to learn about diamonds is to buy them. All diamonds seem alike, but they are not; they are, like most women, desirable and tempting. It’s important to look at diamonds seriously with a good idea of what you are looking for and why…”
-          Harry Winston

Buying a diamond may be one of the most important purchases of your life. If a man select a diamond to present it to his bride as a shining symbol of eternal love, Only a diamond can say it all: your love for her is clean, pure, brilliant, perfect and indistructible. If you are a woman buying a diamond for the most important man in your life, the symbolism is the same. The diamond says, “You are the one.”
For most people, the engagement ring is the first and surely the most important diamond they will ever buy. Selecting a diamond therefore is a big responsibility. Let’s make sure you get it right.
Yes diamonds are romance, the highest expression of love, glamour, elegance, wealth, and refinement (No song ever sang, “cubic zirconia are a girls best friend!”). Some diamonds can be seen as a commodity. There are different grade of dimonds and each grade has a different value. Diamonds can be evaluated on 4C’s
  1. Clarity
  2. Color
  3. Cut
  4. Carat

A/. Clarity: The Clarity scale of diamonds include eleven clarity grades ranging from 
       Flawless to I3. Because diamonds form under tremendous heat and pressure, it is
extremly difficult to find a diamond that lacks any internal and external characteristics. These characteristics are a byproduct of its formation and help gemologist separate natural diamonds from synthetics and simulants, and identify individual stones.

B/. Color: Color scale of diamonds extend from D ( colorless) to Z ( Light Yellow or Brown). Although many people think of gem quality diamonds as colorless, truly colorless diamonds are actually very rare. Most diamonds used in jewellery are nearly colorless with tint of yellow or brown. Color grades are determined by comparing each diamond to master set. Each letter grade represents a range of color and is a measure of how noticeable a color is.




C/. Cut: The cut scale of diamond ranges from excellent to poor. Diamond certificate provides a cut quality grade for standard round brilliant (i.e round diamonds) that fall in the D to Z color range.
A polished diamond’s beauty lies in its complex relationship with light: how light strikes the surface, how much enters the diamond, and how, and in what form light returns to your eye.
The result is a magnificient display of three attributes. Brightness is the combination of all white light reflecting from the surface and interior of a diamond. Fire describes the “flares” of color emitted from a diamond. Scintillation describes the flashes of light you see when the diamond, the light, or the obsever moves.
A polished diamond’s proportion affect its light performance, which in turn affects its beauty and averall appeal. Diamonds with fine proportions, symmetry, and polish optimize their interaction with light, and have increased brightness, fire, and scintillation.



D/. Carat: Carat is the unit in which the diamonds are weighed. One carat equals 200
Milligrams in weight. For diamonds under one carat, each carat is devided into 100 points or cents- similar to paises in rupees. For eg. 0.75 cts = 75 cents, ½ ct = 50 cents. Carat is a very important C in determining the price of a diamond bigger the size higher the value.

One should follow certain precautions while buying a diamond:

A/. One should always buy a diamond from a reputed and renowned store.
B/. It’s always good to buy a certified diamond, certified from a recognised lab.
C/. Diamond is a non-perisable object and it always has a re-sale value, while buying      
      One should always vouch for it buyback price and policy.


Compiled by: -

YASH AGARWAL
(Graduate Diamonds, Gemologial Institute of America)
(Author is also the owner of Birdhichand Ghanshyamdas Jewellers)

Wednesday, October 20, 2010

The Beginning......

Sited within eastern Rajasthan, the city of Jaipur is famed for its fortresses, magnificent royal palaces, lovely temples and historic pink painted sand stone architecture, earning it the affectionate alias of 'Pink City'. Jaipur is one of the three cities that make India's Golden Triangle. Tourists visiting Jaipur can expect to see many brightly colored turbans, elegant and fluttering sarees, bustling bazaars and some of the best shopping experiences in the whole of India.


In this magnificent city stands an eternal name in Jewellery creations, Birdhichand Ghanshyamdas. A name, nay a legend that has been patronized by the royalty of Rajasthan for well over half a century now. The Birdhichand Ghanshyamdas tale begins with beauty, elegance and imagination. The tradition has continued since, with great creativity and spirit, focusing on design and promoting technical innovations. The name is still looking at the future with passion, creativity and commitment. The Birdhichand Ghanshyamdas brand enjoys success all over a leading luxury jewellery brand respecting the highest artisan traditions and elegance of an inimitable style.